Social- MassMutual "What's Up, Doc?"
Social Media Commercial

A MassMutual advisor gets his yearly checkup. This is part of our social media commercial series for their online life insurance product. Each of these social media spots was created in multiple formats to let the client advertise on all media- 16x9, vertical, and square.

Life insurance can be super boring.
We brought it to life.

MassMutual tasked us with finding ways to grow the audience for their Coverpath insurance product. We suggested a series of social-first and funny commercials that explained why Coverpath was the smart choice for life insurance. We then wrote the series and shot it in Los Angeles. This video series has won 11 awards for our innovative take on explaining life insurance.

View more of our videos.