Massmutual- "we're all busy"
Writer/Director/Producer - Patrick Ortman
Director of Photography - Eric Richardson
MassMutual asked us to "reintroduce Coverpath to an audience that may not have been open to the platform in the past". So we did. The client loved how we built audience trust by scripting the video to tell the story in advisors' own words while crafting uniquely "New York" visuals that drove the story forward.
It won two silver Telly Awards, the highest-scored submission in the Brand Film: Banking & Finance category.
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Patrick had a partnership mentality and a deep understanding of the financial services industry. He was part of the team and worked collaboratively with us in all phases of video production from concepting, to writing the script and interfacing with compliance, to the actual shooting.
What I love most about Patrick and team is that they treat us like a partner, not just a client. They genuinely cared about the success of each video we created and the impact they had on our users and engagement. They had a deep understanding of our brand and positioning, which made it easier to work together and deliver completed videos more quickly.
- Nicole Sampson, MassMutual
