B2B Brand Film "MassMutual Coverpath" Financial Services Video Production

Made in NYC by Pluck.

This is a financial services brand video for MassMutual. We made it in New York City in late February 2020, finishing up filming a week or so before things got bad with the pandemic.

This video was used online and directly with financial advisors in a B2B capacity. The brief was "reintroduce Coverpath to an audience that may not have been open to the platform in the past". The client loved how we built audience trust by scripting the video to tell the story in advisors' own words while crafting uniquely "New York" visuals that drove the story forward.

We won two silver Telly Awards for this project, the highest-scored submission in the Brand Film: Banking & Finance category.