CG/3D Animated Commercial "Hi-Tec Adventure"

We helped Hi-Tec from concept through final cut, collaborating with their in-house creative director to create a product video that stands out. 

This brand-new series of Hi-Tec hiking boots is differentiated by their new tread style, optimized for a variety of environments and uses. They wanted to show how this particular boot is made specifically for hiking in rocky environments. 

So we started with a rock, which we morphed into a boot tread. The boot absorbs the new tread design and then falls into its environment, impacting it with a big dust hit physics simulation.