Pluck has won two silver Telly Awards for our 2020 B2B film for MassMutual Coverpath. These are the first silver Tellys we've won, so they're a pretty big deal- silver is the highest scoring level in our entry category: promotional video for banking and financial services.
These Tellys are also special because they were from our last production in New York before lockdown. Congratulations to our New York production team, and our Los Angeles post team!
Our winning entry is aimed at an audience of financial services professionals. It's about getting them to give MassMutual Coverpath a try in their practices. We wanted to elevate the project beyond the typical "talking head" look, so we created a story that was shot at iconic New York City locations such as the Brooklyn Bridge and Penn Station, and we used VFX to enhance the experience and make it uniquely branded.
About The Telly Awards
The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry and includes executives from Dow Jones, Duplass Brothers Productions, Complex Networks, A&E Networks, Hearst Media, ESPN Films, RYOT, Vice+ and Vimeo.
Long standing partners of The Telly Awards include NAB, Stash, Storyhunter, NYWIFT and LAPPG. New partners include Production Hub, IFP, Catalyst, Social Media Week and VidCon.
Winners are selected for recognition based on excellence in the following areas: Branded Content, Commercials & Marketing, Immersive & Mixed Reality, Non-Broadcast, Series / Shows / Segments and Social Video.