The challenge: how to produce quality videos for brands during a pandemic. We've seen a lot of different solutions, from going all-animation to leveraging tabletop and other genres that don't require a lot of resources. For this project, MassMutual wanted to get a video out there that fit with its existing video marketing look and feel. That is, live-action and polished.
We did it by writing a story that leveraged quality stock (log format or Raw), stuff we'd already shot for them, and our usual post-production visual effects pipeline. But the most important part was figuring out the story. We wanted something engaging, where the audience can put themselves into it.
Once we had the right story, things fell into place. A big challenge after that was making footage from different sources and cameras look like they belonged together in one video. We used ACES (Academy Color Encoding System), a way of standardizing color across camera systems that's used in big feature films from Hollywood, to help. We'd been on the fence about moving to ACES for some time, and it's now part of our standard post-production pipeline.
Throughout the process, we collaborated with our client virtually. We'd been moving in that direction for some time, and I don't see us going back to the old way.
MassMutual is very happy with the results, and you'll be seeing this video on social media everywhere, starting now.