In-House Agency Video Production Case Study
Pluck works with in-house agencies regularly. An in house agency (IHA) is when a brand has its own advertising agency as part of the company. We work hard to make IHA work that's equal to the quality of videos made by external agencies. But working with in-house agencies is a different beast, and often this work doesn't get the acknowledgement it deserves. So here's how one of our IHA projects went. The client is a financial services platform that is international in scope. Their Creative Director sat down to review our work. Here's what he said:
Please describe your company and your position there.
I am an ad agency veteran working as a Creative Director at an in-house Creative Agency.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire PluckStudio?
To project manage, direct, client manage, DP and craft our customer success story.
Describe the scope of their work in detail.
To project manage, direct, client manage, DP and craft our customer success story. Assembly of talent to handle sound, DP, color, edit, and direct.
What was the team composition?
A team assembly of sound, DP, color, edit, and direct.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
I have 10 years of customer video experience. I'm used to a certain level of craft. We pitched to a full-service agency we love to work with but they quoted 40k more than PluckStudio's. We got a note from our customer saying what a positive overall experience it was. My high bar of look and feel was met. Couldn't be happier with the asset and the process.
How effective was the workflow between your team and theirs?
Patrick is sunny, bright, and while setting boundaries of feedback and amount of edits per timeline he's flexible to a degree- you're not taking advantage of him.
What did you find most impressive about this company?
The client reaction. They couldn't have been happier. Which is the main thing when shooting testimonials.
Is there any area for improvement or anything that could have been done differently?
I think Patrick has this pretty dialed in, even after being spoiled with huge agency.
Photo by Austin Distel on Unsplash